Cramer was founded in Germany in 1823, and in the following years, they manufactured and sold tools for the garden and landscaping sector. They then took a break for a couple of hundred years before it was time for a restart. New owners, roughly the same industry. Today, Cramer is a high-tech, battery-powered, and international player in professional garden tools and machines. But after a 200-year pause, there was a lot of brand work that needed to be done.